We sell filters and tell you exactly what they do.
ClearFit Filters exists because replacement filters became a category of OEM prices, vague promises and guessed compatibility. We do the opposite: fit data verified against retailer catalog data, certifications stated per SKU, prices 40–73% below OEM.
Why We Started a Filter Company
Buying a filter is a chore with a compatibility puzzle, a certification maze, and an OEM price tag. Here is what we set out to fix.
Compatibility Is Guesswork
Retailer listings show 40 near-identical filters and hope one fits. Returns are the business model.
→Every SKU mapped to tested model lists, cross-checked against retailer catalog data"Certified" Hides the Details
"NSF certified" rarely says which standard — and 42 (taste) and 53 (lead) are very different claims.
→Per-SKU, per-standard labels — how we label itOEM Pricing Taxes Loyalty
A $59.99 OEM filter and a $17.99 compatible one often use the same coconut-shell carbon block.
→Direct from the factory, no retail markup — up to 73% below OEM on the same fit and mediaOur Three Honesty Rules
These apply to every product page, every guide, every support email. They are the reason this page exists — hold us to them.
If We Don’t List a Claim, the Filter Doesn’t Make It
No “removes lead” unless the SKU carries NSF/ANSI 53. No PFAS claims anywhere — none of ours are certified for it. Silence is information: a missing claim is a “no”.
Certifications Stated Per SKU, Never Blanket
Standard lines carry NSF/ANSI 42 (chlorine, taste); Premium lines add NSF 53 (lead & cysts). A blanket “NSF certified” badge never appears — read the difference.
Fit or Free — Both Ways
If a filter doesn’t fit a model we said it fits, the correct replacement ships free, both directions, for a year — see the fit guarantee & warranty.
| Common listing claim | What it can actually mean | What we write instead |
|---|---|---|
| "NSF certified" | ✗ 42 only? 53? Can't tell. | ✓ The exact standard(s), per SKU |
| "Removes lead" | ✗ Aspirational if NSF 53 is absent | ✓ Lead claim stated only on Premium (NSF 53) SKUs |
| "Fits most models" | ✗ Untested shorthand for "probably" | ✓ The tested model list, searchable |
A Real Warehouse, Not a Dropship Front
Indianapolis, Indiana
We hold our own inventory — a growing catalog of 55 SKUs across fridge, HVAC and pool — instead of routing through third-party sellers. A filter ordered Tuesday is usually in a UPS van Wednesday; our shipping times are boring in the best way.
Fit data, support and fulfillment: same team.
Orders in by 2 PM ET leave the warehouse the same business day.
Ground for cartons, USPS for singles & PO boxes.
Free standard shipping on every order of $49 or more, anywhere in the 48 states.
How You Can Trust What We Publish
We’re a store, so our incentives are suspect until proven otherwise. The operating standard for every claim in the Learn library and Water Problems reference:
Sources, Not Vibes
Fit claims trace to retailer catalog service data; performance claims to NSF test reports on file. Can't cite it, don't print it.
Corrections, in Public
Found an error? Email us — verified mistakes get fixed within one business day and noted on the page.
First-Party Testing, Stated Plainly
Claims from our own lab spot-checks say so. "Tested by us" and "certified by NSF" are different sentences, and we keep them different.
Trademarks, Respected
EveryDrop, GE, Pleatco and model names belong to their owners. Our filters are compatible replacements, not OEM parts — every page says so.
About Us — Quick Answers
QIs ClearFit Filters Owned by an Appliance Brand?
No. Independent — that’s the point: we can say a $17.99 carbon block matches a $59.99 OEM filter because we have no badge to protect. Fit data covers 30+ brands’ bays, not their business.
QAre Your Filters NSF Certified?
Per SKU, per standard. Standard lines: NSF/ANSI 42. Premium: 42 + 53 (lead & cysts). A page that doesn’t list a standard means the SKU doesn’t carry it — read the labels.
QWhere Do Orders Ship From?
Our own warehouse in Indiana — 2–5 business days to most US addresses, free over $49. Details on the shipping page.
QWhat If a Filter Doesn’t Fit?
The 1-year fit guarantee: correct filter shipped free, both ways. It’s a replacement, not a return — returns are separate.
Hold Us to the Rules Above.
Find your filter, check the claims, compare us to anyone. That comparison is our business plan.